Best B2b Landing Pages

Rather than just serving as a basic advertisement that shows a customer a product a landing page aims to delight and engage a customer by offering them something that relates to the product or the business.

Best b2b landing pages.

Sift through them to learn what to do and what not to do to create a highly effective post click landing page of your own. With this in mind here are 10 b2b landing page best practices to increase your conversion rate. Slack s landing page employs many common best practices but adds up to a whole that is greater than the sum of its parts. They get to the point quickly show the benefits of partnering with them and strategically place content to direct visitors to their cta.

Landing pages don t need to make a sale and they shouldn t pretend to be your homepage. This is just about the worst mistake you can make both in advertising and landing page design. Demo requests consultation calls free trial sign ups marketers often use their ppc budget and landing pages to drive visitors directly towards these goals. 10 examples of inspiring b2b landing pages 1.

Too many of them try to do too much which leads to confusion on the part of the customer. Below you ll find 100 examples of some of the best and worst post click landing pages on the internet complete with full critiques. While there are plenty of templates and theoretical articles available swimming through the sea to strike gold can get pretty tedious. When you think about b2b landing pages you often think about the bottom of the funnel.

The best b2b landing pages are laser focused on one thing capturing lead information for your sales team to follow up on. Create a landing page for every campaign message. A recent study by kissmetrics reveals 52 of b2b ppc ads point towards a homepage not a landing page. Financial landing pages vary in length but data from the 2020 conversion benchmark report suggests that those with fewer than 200 words tend to convert best.

Most b2b landing pages are laser focused on one thing i e capturing lead information for your sales team to follow up on. The examples below were displayed as shown at one point in time. Building landing pages for your b2b saas software as a service product can be a daunting task. Use landing pages to capture top of funnel leads too.

This landing page spells out the process in simple steps and helps to make it seem much easier for the visitor who might be worried about taking the first step. This site features a minimalist landing page that highlights elements on mouseover. I ve gone through 2 years worth of webinar invites to show you the 8 best examples of webinar registration pages and what they get right. In this guide we ll show you exactly where to focus your efforts to sell more and worry less with the anatomy of the highest converting saas landing pages.

Best practice to steal.